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barons...Exactly 800 years after the signing of the Magna Carta, police are taking on eco-warriors at RunnymedeCelebrity ghost Twitter accountsElvis Presley, Marilyn Monroe, Albert Einstein and Bob Marley all have verified Twitter accountsSecrets and Lies: Lesley ManvilleMike Leigh's favourite actress is heading for prime time in a new TV version of The Go-BetweenUnder our skin: corporate tattoosThe Design Museum's latest exhibition shows that we are pledging our allegiance in increasingly dramatic – not to mention permanent – waysGear change: Goodwood Revival 2015Every year vintage motoring fans in period dress assemble to drool over the old models. Sean O'Grady wonders why they’re so keen on time-travel11 best men's wool scarvesWrap up warm this winter with some trendy neckwearChelsea vs Maccabi Tel Aviv player ratingsWas Ruben Loftus-Cheek the Blues' star man in Israel?Dinamo Zagreb vs Arsenal player ratingsDid any Gunners emerge with any credit despite loss?Charley Hull: Why Europe's Solheim Cup star is on a 'totally different planet'While the US team have banned the 'rah-rah stuff', Europe are kept in stitches by the teenager from outer space10 pressing challenges Corbyn faces in his first 100 daysThe new Labour leader's real battles are only just beginning if he is to secure his positionThe West is culpable for the bloodshed in Ukraine and Syria...... and Putin holds the key to any breakthrough, says Kim SenguptaFifty shades of redThe fiery truth about humanity’s most underrated hair colourLooking for the next generation of TV hitsOnce our favourite TV format, contest shows are failing to win over young viewers, and bosses are holding crisis talks. Peter Bazalgette says they need to think outside the boxTermsOf course, the Great British wheeze of self-deprecating salesmanship is not new. Back in 1994, advertising team Liz Whiston and Dave Shelton created for Ronseal one of the best advertising slogans since we all went to work on an egg. "It does exactly what it says on the tin" wasn't just copywriting – it was the birth of a national catchphrase."The campaign celebrated the normal and the ordinary, as opposed to huge budgets and celebrity faces," says Whiston. "The client was absolutely lovely, but very stubborn. He just kept saying, 'That's not me'. So we went back to what he was like, which meant just saying it straight. I had to come up with an end line that couldn't be anything too clever. In the end, its starkness was the key." gallery-10226336" class="esi-gallery" data-galleryId="10226336 ife-style/health-and-families/50-best-foods-for-healthy-living-10226336 50 best foods for healthy living ?The humble, almost underselling of campaigns such as Aussie Hair's "There's more to life than hair but it's a good place to start" is, of course, just another form of marketing. According to Neil Davidson, managing partner of creative agency HeyHuman, the big change in the industry is "the rise of more human brands that want to have a friendly relationship with the customer as equals". People don't always want to be seduced by aspirational advertising. Most holidaymakers love and admire BA, but they know what they're going to get with easyJet."The back to basics model will come and go," explains Davidson. "But the real change is this new dynamic between brands and people, borne out on social media."For Alex Bec, managing director of the design platform It's Nice That, the Sainsbury's Basics taglines aren't just an example of brand humility, but about brand communication. "Everyone's trying to find a part of this massive market," says Bec. "Which means putting the purpose of the brand across loads of different channels; print, online, social media and the product itself." By putting a tagline on a loaf of bread, you're using that packaging not just to sell that product, but to sell the brand's image. "It's something Innocent smoothies have been doing for years."