cheap nfl jerseys paypal in non-scripted formats is draining the supply of hit shows and undermining the peak-time schedules on which traditional broadcasters depend.After a boom period at the start of the millennium, when British producers apparently could do no wrong and came up with a succession of winning formats that crossed the world, the sector is desperate for a new big idea."In the past 10 years there have been fewer blockbuster hits than in the previous 10 years," says Sir Peter Bazalgette, the society's president and a non-executive director of ITV. After relying heavily on The X Factor for Saturday night ratings since 2004, ITV is in urgent need of a replacement. The show is in its 12th series and, despite a shake-up, the audience has fallen to 7 million, the lowest level since 2006. Britain's Got Talent, the other staple of ITV's weekend schedule since 2007, has seen a steady decline in ratings and recent series criticised as "predictable".Other British broadcasters are having similar difficulties. Strictly Come Dancing is holding up well but dates to 2004, while The Apprentice arrived a year later. According to Bazalgette, who brought Big Brother to Channel 4, the central problem is that an entire generation of shows were based on a central principle, which he terms the "Balloon Debate Mechanism", because they rely on one person after another being jettisoned, as if from a falling air balloon. The format dates back to the late-Nineties castaway series, Survivor."It's the idea of knocking one person out a week by a vote. Whether you are talking about [The Great British] Bake Off or The Apprentice or X Factor and [Britain's]Got Talent, it's all that one idea," he says. "That's what gets people rooting for the different characters and gives you a big narrative arc with a winner after 13 weeks. That has dominated world television entertainment since the mid- to late-90s and created billions of value."gallery-10480950" class="esi-gallery" data-galleryId="10480950 arts-entertainment/tv/features/strictly-come-dancing-2015-meet-the-contestants-10480950 Strictly Come Dancing 2015: Meet the contestants Bazalgette remains hopeful that "somebody else is going to come up with some other simple mechanism at some point in the next few years" and that this light bulb moment will produce "a rash of lookalike formats".But there are reasons for doubting such a cyclical pattern still exists in the medium of television. The global TV industry meets next month at Cannes for the Mipcom festival, where content is traded and network heads scout desperately for new hits. The talk of creative crisis in unscripted formats will again be heard, as it was last year when sighs of exasperation greeted announcements of more knockout-based shows featuring celebrities in sporting challenges.Ed Waller, editorial director of the global TV trade publication C21, says many entertainment shows no longer even feel non-scripted. "The devices and techniques have become a victim of their own success – everyone expects them and no one is surprised," he says. "Everyone knows their roles, even the contestants, and the authenticity has been lost to over-exposure."Writers are cautious about releasing potentially career-defining ideas when the British production sector is undergoing a period of consolidation and companies are being bought and merged. Better to keep that killer pitch in your bottom drawer for when you launch your own outfit. Taking a risk on new ideas is also expensive. "The bean counters would rather exploit the back catalogue of companies they have bought than spend it on new ideas," says Waller.So the hiatus in development continues. Channel heads look on nervously at the fate of big new entertainment ideas such as Utopia, the latest offering from Big Brother creator John De Mol, in which a group of strangers try to create an ideal civilisation over the course of a year, which was rejected by American audiences and panned by critics.Non-scripted entertainment cheap nfl jerseys paypal wholesale jerseys free shipping cheap nfl jerseys